GoKawiilTesla renames 'Full Self-Driving' to 'Assisted Driving' in Europe
Tesla has rebranded its FSD (Supervised) driver-assistance package as "Assisted Driving" in Europe following criticism from Germany's Federal Ministry of Transport, which called the original name misleading. The U.S. version remains marketed as Full Self-Driving (Supervised) under a $99-a-month subscription. German regulators stated the system only assists with tasks like steering, braking and accelerating, and does not take over driving entirely.
GoKawiil's interpretation of the reporting above, not reported fact.
The name change suggests Tesla is adjusting its marketing to satisfy European regulators as it seeks approvals across the continent, where EV demand has risen alongside fuel costs. It also comes amid broader scrutiny of Tesla's self-driving claims, including a California court ruling that found its Autopilot and FSD marketing deceptive, and ongoing U.S. safety investigations into the system's performance in poor visibility and its possible role in crashes.
- Tesla renamed FSD to "Assisted Driving" in Europe after German regulators called the original branding misleading.
- The U.S. still uses the Full Self-Driving (Supervised) name for a $99/month subscription.
- The rebrand follows a December 2025 California court finding that Tesla's self-driving marketing was deceptive, and ongoing NHTSA investigations.
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Published there as: “Tesla drops 'Full Self-Driving' brand name in Europe after regulator pushback”
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