GoKawiilAmazon's 'About You' profile page resurfaces attention months after May launch
Amazon's About You page, a personalization feature introduced in May, is drawing renewed attention online as users share screenshots of oddly specific inferences the system has made about them. Examples shared on Threads and Reddit include descriptions like having 'flat buttocks,' 'mismatched trash bins,' and 'owns a tiny funnel.' The page lets users view and edit the attributes Amazon has inferred to tailor shopping recommendations.
GoKawiil's interpretation of the reporting above, not reported fact.
The renewed attention highlights how much behavioral inference underlies e-commerce personalization, often in ways consumers find surprising or unsettling once made visible. Viral examples of oddly specific profiling could fuel broader scrutiny of how retailers build shopper profiles, though Amazon has not publicly commented on the recent attention. Users may be prompted to review and adjust their own data as awareness spreads.
- Amazon's About You page was launched in May but is attracting new scrutiny now.
- Social media users have shared bizarre, hyper-specific inferences Amazon made about them.
- The page allows users to view and edit the personalization data Amazon has compiled.
Source: engadget.com — Will Shanklin, 2026-10-12
Published there as: “How to find your Amazon 'About You' page (and how to edit it)”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.