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Jarrett Fuller's new book argues graphic design has outgrown logos and posters

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GoKawiil Brief

Design educator Jarrett Fuller has published 'Graphic Designers After Graphic Design' via Princeton Architectural Press this fall. The book, discussed in a conversation format, argues that the field now extends far beyond traditional outputs like posters, logos and websites.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

Fuller's framing suggests the profession's boundaries are being redrawn, which could reshape how design education and hiring define the discipline. The claim that this is a 'liberating time' for designers reflects the interviewer's interpretation rather than an established industry consensus.

Key Takeaways
Worth a Look

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Source: fastcompany.com, 2026-10-13

Published there as: “Graphic design isn’t dying. It’s expanding”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.