GoKawiilApple Launches Fourth-Gen Apple TV 4K at $299 with A19 Chip and Built-In Mics
Apple has announced a new Apple TV 4K streaming box featuring an A19 chip, said to be 50% faster with double the graphics power of its predecessor's A15 chip, plus three far-field microphones for hands-free Siri use. The device, priced at $299, also supports pairing with two HomePod Mini 2 speakers for four-speaker surround sound and is available for pre-order now, shipping November 13.
GoKawiil's interpretation of the reporting above, not reported fact.
The $299 price tag makes this the most expensive mainstream streaming box on the market, roughly $200 above rivals like the Roku Ultra, following an earlier price hike Apple attributed to component shortages. This pricing strategy could position the device primarily toward gamers and Apple ecosystem loyalists willing to pay a premium, while casual viewers may gravitate toward far cheaper alternatives from Amazon or Roku.
- New Apple TV 4K costs $299, about $200 more than competitors like Roku Ultra
- Upgrades include an A19 chip (50% faster, 2x graphics) and built-in far-field microphones for Siri
- Ships November 13 and supports four-speaker surround sound when paired with two HomePod Mini 2 units
Apple TV 4K (3rd Generation) — If the new model's price tag is giving you sticker shock, the current-gen Apple TV 4K still delivers excellent 4K HDR streaming, tvOS smoothness, and Siri integration. It's a great way to get into the Apple ecosystem without paying for the newest chip and mic upgrades.
See Apple TV 4K (3rd Generation) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: cnet.com — Ty Pendlebury, 2026-10-13
Published there as: “Apple TV 4K Gains Onboard Mics and Better Processor, but Whoa That Price!”
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