GoKawiilApple prices new HomeView smart display and updated Apple TV 4K both at $299
Apple has launched HomeView, its first smart display, at a starting price of $299, alongside an updated Apple TV 4K that now also costs $299. The Apple TV 4K price marks another increase from its earlier $249 tag, following a price hike applied to existing Apple products back in June.
GoKawiil's interpretation of the reporting above, not reported fact.
The identical $299 price point highlights starkly different market positioning: for HomeView, a brand-new product category, $299 could be seen as an accessible entry price meant to encourage adoption. For Apple TV 4K, which has crept up from $129 in 2022 to $299 now, the same figure may instead signal reduced price sensitivity for an established device, since Apple already has a built-in customer base for it.
- HomeView, Apple's first smart display, launches at $299.
- Apple TV 4K also now costs $299, up from $249 after a June price increase.
- Apple TV 4K pricing has fluctuated significantly since 2021, from $129 to now $299.
Apple TV 4K (3rd generation) — If you're weighing the $299 price point discussed in the article, the latest Apple TV 4K brings tvOS, a solid app ecosystem, and sharp 4K HDR streaming to your living room. It's a natural hub for Apple's smart home ambitions, pairing nicely with HomeKit devices and AirPlay. A great pick for anyone deep in the Apple ecosystem looking to upgrade their TV experience.
See Apple TV 4K (3rd generation) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: 9to5mac.com — Zac Hall, 2026-10-13
Published there as: “Apple TV 4K and HomeView: The best and worst of $299”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.