GoKawiilFujifilm launches Instax Square 2 instant camera with color mood filters
Fujifilm has announced the Instax Square 2, a square-format instant camera that adds a mood filter switch letting users slide a warm or cool colored filter in front of the lens. The camera will launch later this month for $119.95 in slate blue, brick red, and misty white, alongside a new Soft Haze film variety priced at $18.99 for 10 exposures that produces reduced saturation and contrast with warm, diffused shadows.
GoKawiil's interpretation of the reporting above, not reported fact.
The addition of analog color filters suggests Fujifilm is leaning further into tactile, non-digital creative controls to differentiate instant cameras from smartphone photography. Pairing hardware filters with a new film stock indicates the company may be building an ecosystem of analog customization options rather than chasing digital features like its hybrid Instax models.
- Instax Square 2 adds a warm/cool mood filter switch for in-camera color effects
- Camera launches later this month at $119.95 in three colors
- New Soft Haze film pack costs $18.99 for 10 exposures with muted tones
Fujifilm Instax Square 2 Camera — This is the exact camera from the article, bringing analog mood filters and square-format instant photos to life. Its compact retro design and simple controls make it a fun, purchasable way to try the new Warm and Cool filter effects yourself.
See Fujifilm Instax Square 2 Camera on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — Andrew Liszewski, 2026-10-14
Published there as: “Fujifilm’s new square format instant camera adds analog color filters”
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