GoKawiilJotform CEO Aytekin Tank argues against traditional networking in new essay
In an Entrepreneur opinion piece, Jotform founder Aytekin Tank argues that conventional networking events feel transactional and uncomfortable, especially for introverts. He suggests that genuine, lasting professional relationships instead grow from authentic interests, casual check-ins and small gestures like sharing an article or congratulating a colleague.
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The piece reflects a broader shift in how professionals talk about career-building, pushing back against the idea that business relationships must be formal or overtly strategic to be valuable. Coming from a well-known founder, the argument could resonate with entrepreneurs and professionals who find conventional networking draining, potentially influencing how some approach relationship-building at work.
- Aytekin Tank, founder of Jotform, critiques traditional networking as transactional and uncomfortable.
- He advocates building relationships through genuine interest and small, low-pressure gestures rather than formal events.
- The essay suggests lasting professional connections can form without deliberate 'networking' efforts.
Source: entrepreneur.com — Aytekin Tank, 2026-10-14
Published there as: “An Introvert’s Case for Skipping Small Talk and Building Real Connections”
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