GoKawiilBluesky to launch payments feature for buying, selling and fundraising on network
Bluesky executives CEO Toni Schneider and COO Rose Wang said at TechCrunch Disrupt that the company will roll out payment tools in coming months, letting users financially support posts and activity they see on the network. The feature is intended to work across Bluesky and other apps built on its underlying protocol, not just within Bluesky's own app.
GoKawiil's interpretation of the reporting above, not reported fact.
The move signals Bluesky's attempt to build a revenue model that doesn't depend on advertising, which Wang suggested could avoid the pitfalls that have afflicted ad-funded social networks. Schneider's prior experience building Automattic's WordPress business may inform how Bluesky hopes to share revenue across its ecosystem rather than concentrate it, though the specifics of how payments will work remain unclear.
- Bluesky plans to add payment features for buying, selling and fundraising within months.
- The feature is designed to work across the wider decentralized network, not just Bluesky's app.
- Leadership frames this as an alternative to advertising-based monetization.
Source: techcrunch.com — Aisha Malik, 2026-10-15
Published there as: “Bluesky wants to make it easier to buy, sell, and fundraise on the network”
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