GoKawiilPorsche unveils Mission S concept, a new production supercar above the 911
Porsche revealed the Mission S concept in New York, a mid-engined sports car positioned above the 911 in its lineup. Unlike limited-run halo cars such as the Carrera GT or 918 Spyder, Porsche says this will become a regular production model as part of a broader turnaround strategy dubbed 'Sportwagenschmiede '35.'
GoKawiil's interpretation of the reporting above, not reported fact.
Porsche's profit margin fell from 18 percent to just 1 percent in three years, and the company is now betting on higher-priced, more exclusive models rather than sales volume to restore double-digit margins by 2035. The strategy also includes cutting 9,000 jobs, suggesting Porsche views premium new nameplates like the Mission S as central to recovering profitability even as it shrinks its workforce.
- Mission S concept previews a new mid-engined production car slotting above the 911
- Strategy 'Sportwagenschmiede '35' aims to restore double-digit profit margins by 2035 via pricier, more individualized models
- Porsche plans to cut 9,000 jobs while adding new models including an electric 718 and a smaller SUV below the Macan
Porsche 911 1:18 scale model car — While we wait for the Mission S to hit showrooms, a detailed 1:18 scale Porsche 911 model lets you appreciate the brand's sports car heritage up close. It's a great way for Porsche enthusiasts to display the iconic lineage that this new mid-engined supercar will sit above.
See Porsche 911 1:18 scale model car on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: arstechnica.com, 2026-10-15
Published there as: “Above the 911? Porsche previews a new mid-engined supercar.”
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