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Smartphone shipments fall record 22% as memory chip costs soar 350%, IDC says

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GoKawiil Brief

IDC reports smartphone shipments dropped 22% in the September quarter, the steepest decline the research firm has tracked, as manufacturers raised prices and cut cheaper models. IDC attributes the surge to memory chip prices rising roughly 350% over the past year amid heavy demand from AI companies.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

The data suggests AI's hunger for memory chips is spilling over into consumer electronics pricing, squeezing budget smartphone buyers first. IDC's warning of further declines implies the memory shortage could keep reshaping device affordability and manufacturer strategy well into next year.

Key Takeaways
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Source: fastcompany.com, 2026-10-16

Published there as: “AI’s memory chip crunch is crushing the smartphone market”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.