GoKawiilHalloween candy spending to hit $4.1 billion despite 8% price jump, NRF says
The National Retail Federation projects Americans will spend $4.1 billion on candy this Halloween, part of $13.5 billion in total seasonal spending, even as candy and gum prices rise 8.1% year-over-year. PwC data cited by NBC News shows chocolate packages now average $5.67, up 15.5%, driven largely by poor cocoa harvests in Ghana and Ivory Coast.
GoKawiil's interpretation of the reporting above, not reported fact.
The spending figures suggest many shoppers are prioritizing nostalgic traditions like trick-or-treating over cutting back despite inflation, according to consumers quoted by NBC News. The cocoa price surge reflects broader agricultural supply pressures in West Africa, which could keep chocolate costs elevated beyond this season if weather disruptions persist.
- NRF projects $4.1 billion in candy spending as part of $13.5 billion total Halloween spending
- Chocolate prices rose 15.5% to average $5.67 per package, per PwC data
- Cocoa prices quadrupled between January 2023 and 2025 due to weather issues in Ghana and Ivory Coast
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See Reese's Peanut Butter Cups Halloween Bag on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: entrepreneur.com — Jonathan Small, 2026-10-16
Published there as: “Candy Prices Are Way Up — But That’s Not Scaring Americans Away From Buying Tons of Halloween Candy This Year”
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