GoKawiilNoodles & Company to add ramen permanently after limited-time test drew 156,000 new customers
Noodles & Company ran a limited-time ramen promotion that brought in more than 156,000 new guests. The struggling fast-casual chain now plans to add ramen to its permanent menu as a result.
GoKawiil's interpretation of the reporting above, not reported fact.
The move suggests Noodles & Company is looking for ways to reverse slumping performance by leaning into menu items that prove they can draw new customers rather than relying solely on its traditional noodle dishes. It also signals a broader trend of fast-casual chains borrowing from global cuisines to stay relevant, though whether ramen can sustain traffic long-term beyond a novelty promotion remains to be seen.
- A limited-time ramen offering drew over 156,000 new customers to Noodles & Company
- The chain plans to make ramen a permanent menu item based on that response
- The decision comes as Noodles & Company looks for ways to boost sales amid broader struggles
Tatsu Japanese Style Ramen Noodle Bowl Set — If a limited-time ramen deal has you craving more noodles at home, a proper ramen bowl set makes the experience feel authentic. These large bowls paired with chopsticks and a spoon let you recreate that cozy noodle-shop vibe for homemade or instant ramen alike. It's a fun, practical way to dive deeper into the ramen trend driving all this restaurant buzz.
See Tatsu Japanese Style Ramen Noodle Bowl Set on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: fastcompany.com, 2026-10-16
Published there as: “One menu item brought 156,000 new customers to Noodles & Company. Now it’s making a big change”
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