GoKawiilApple tightens App Store rules to explicitly ban 'nudify' AI apps
Apple updated its App Store guidelines on Friday to explicitly require developers to prevent and remove nonconsensual sexual images generated by AI tools. The rules state developers who fail to implement safeguards or don't address violations after being notified can be removed from the App Store. Apple also clarified its 'bait-and-switch' policy to cover apps that add nudification features after approval, and reiterated that apps facilitating human trafficking or child exploitation will be pulled and blocked from alternative distribution.
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The move suggests Apple is responding to growing scrutiny over AI tools capable of creating nonconsensual explicit imagery, a problem that has drawn regulatory and public attention globally. By explicitly naming 'nudification' and closing the bait-and-switch loophole, Apple appears to be trying to prevent developers from sneaking harmful features into apps post-approval. This could set a precedent for how app marketplaces handle AI-generated harmful content more broadly.
- Apple's updated App Store rules explicitly ban AI apps that generate nonconsensual intimate images.
- Developers must proactively prevent such content or face removal from the App Store.
- Apple also closed a loophole allowing apps to add nudification features after initial approval.
Source: theverge.com — Jay Peters, 2026-10-16
Published there as: “Apple’s updated App Store rules go after ‘nudify’ AI apps”
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