Apple expands App Store rules to ban AI 'nudify' apps and require content moderation
Apple has revised its App Store moderation policy to explicitly target apps that use AI to generate nonconsensual sexually explicit images. Developers hosting user-generated content must now filter out such imagery, let users report abuse and block accounts, and remove violating content or face removal from the store. Apple also said it will expel both apps and their developers from the Apple Developer Program if they conceal 'nudification' features during the review process.
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The policy shift reflects growing pressure on app platforms to address AI tools capable of creating nonconsensual explicit imagery, a problem that has drawn regulatory and public scrutiny worldwide. By placing enforcement responsibility on developers rather than only policing apps built explicitly for this purpose, Apple appears to be closing a loophole where general-purpose content apps could be misused. The move could set a precedent for how other app marketplaces handle AI-generated harmful content.
- Apple now requires developers to filter and remove nonconsensual AI-generated explicit imagery.
- Apps must offer reporting and blocking tools for abusive content and accounts.
- Developers who hide 'nudification' features during review risk being banned from the Apple Developer Program.
Source: engadget.com — Mariella Moon, 2026-10-17
Published there as: “Apple updates App Store rules to ensure it doesn't offer AI nudify apps”
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