GoKawiilApple sets Oct. 28 Los Angeles event, invite hints at 'Pro' Mac lineup
Apple sent invitations Monday for an 'Apple Experience in Los Angeles' event on Oct. 28, its third product launch since John Ternus became CEO last month. The invite's 'Pro and tell' wording points to high-end Mac announcements, and Melius Research analyst Ben Reitzes predicts new Macs including a touchscreen notebook.
GoKawiil's interpretation of the reporting above, not reported fact.
Three events in Ternus' short tenure could signal a shift toward a more frequent launch cadence than Apple's traditional two-per-year pattern, according to Reitzes. A touchscreen MacBook would also mark a reversal of Apple's long-standing stance, voiced by software chief Craig Federighi in 2018, that touch laptops cause user fatigue, and could reflect pressure to keep Macs relevant as an AI-capable product line even though they remain roughly 10% of Apple's revenue.
- Apple's next launch event is scheduled for Oct. 28 in Los Angeles.
- Analyst Ben Reitzes expects new Macs, potentially including a touchscreen notebook.
- This would be Apple's third product event since John Ternus became CEO, following iPhone and smart-home launches.
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Published there as: “Apple announces product launch event for Oct. 28. Analysts expect touchscreen laptop”
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