GoKawiilReplika founder Eugenia Kuyda launches Wabi AI assistant to all users
Eugenia Kuyda, who previously built the Replika chatbot and left as its CEO last year, has publicly launched her new startup Wabi to all users. Wabi is a messenger-style app that lets people run multiple AI-agent threads for different goals, such as health tracking or event planning, and build small custom apps within each thread. The release marks a shift from Wabi's original framing a year ago as a more social, shareable mini-app platform backed by a $20 million pre-seed round.
GoKawiil's interpretation of the reporting above, not reported fact.
Kuyda frames Wabi as the realization of an assistant concept she pitched at Disrupt 12 years ago, suggesting that advances in AI models have finally caught up with her original idea. The launch places Wabi alongside other emerging personal AI assistants like Muse and Instinct, indicating growing competition in the space for agentic, task-managing AI tools. The repositioning from a social sharing platform to a task-focused assistant could reflect lessons learned from user behavior over the past year, according to Kuyda.
- Eugenia Kuyda has launched Wabi, a personal AI assistant app, to all users.
- Wabi lets users run multiple AI-agent threads and build custom mini-apps within them.
- The product has evolved from a social mini-app platform into a task-oriented assistant, entering a competitive field with apps like Muse and Instinct.
Source: techcrunch.com — Rebecca Bellan, 2026-10-19
Published there as: “Replika’s founder built the AI assistant she pitched at Disrupt 12 years ago”
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