GoKawiilFlipkart tests internal food-delivery service, expands rider fleet in Bengaluru
Flipkart, owned by Walmart, is running an internal trial of a food-delivery service that has grown from a few hundred to over 8,000 employees, according to people familiar with the matter. The service, branded 'Eat-in by Minutes,' appears as a tab in Flipkart's main app and uses a dedicated rider fleet from its logistics arm Ekart, drawing on restaurants from the ONDC network and ones signed up directly.
GoKawiil's interpretation of the reporting above, not reported fact.
The move signals Flipkart may be preparing a public challenge to Zomato and Swiggy, who together dominate India's food-delivery market with an estimated 85-95 million paying customers a year, per Bernstein data cited in the report. Previous attempts by Amazon and Google to enter this space failed, suggesting Flipkart faces steep odds, though India's online food delivery still represents only about 15% of a growing overall food-services industry, leaving room for new entrants like Flipkart and ride-hailing firm Rapido's Ownly service.
- Flipkart's internal food-delivery trial has scaled from a few hundred to over 8,000 employees.
- The service uses a separate Ekart rider fleet and is branded 'Eat-in by Minutes' within the Flipkart app.
- Zomato and Swiggy currently dominate a market serving 85-95 million paying users annually, per Bernstein.
Source: techcrunch.com — Jagmeet Singh, 2026-10-20
Published there as: “Walmart’s Flipkart is quietly building a food delivery challenger in India”
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