GoKawiilSpotify rolls out paid podcast memberships in 34 markets
Spotify has launched a paid membership feature for podcasters, letting creators offer perks such as bonus audio or video, fewer ads, or early access to episodes in exchange for a subscription. The feature is live in 34 markets including the U.S., with creators keeping 90% of revenue. To qualify, shows must be hosted on Spotify for Creators or Megaphone and meet minimum listener and episode thresholds.
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The move extends Spotify's push to deepen monetization options for podcasters beyond advertising and simple bonus-episode paywalls, which could help retain top creators as competition with YouTube for podcast video intensifies. By letting creators set tiered pricing and keep most of the revenue, Spotify may be positioning itself as a more creator-friendly platform at a time when exclusivity deals are increasingly contested.
- Spotify's new paid memberships let podcasters offer perks like bonus content, fewer ads, or early access.
- The feature is live in 34 markets, including the U.S., with creators keeping 90% of revenue.
- Shows need at least 100 consumption hours, 100 listeners/viewers, and three published episodes to qualify.
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Published there as: “Spotify launches paid podcast memberships with perks beyond bonus content”
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