GoKawiilAmazon bundles Alexa+ AI assistant free with Prime subscriptions
Amazon has made Alexa+, its generative AI-powered upgrade to Alexa, free for all Prime members. The assistant, built using Anthropic's large language models and Amazon's Nova AI suite, is accessible through Alexa-enabled devices, Amazon's new tablets, a mobile app, and the alexa.com website. Non-Prime users can subscribe separately to Alexa+ or try a limited free version via the app or website.
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Bundling Alexa+ with Prime could push adoption of generative AI assistants to Amazon's massive existing subscriber base without requiring a new purchase decision, potentially accelerating competition with other AI assistants from Google and OpenAI. It also ties Amazon's AI ambitions more tightly to its Prime ecosystem, which may strengthen subscriber retention even as it raises questions about how deeply Alexa+ will integrate into shopping and smart home behavior.
- Alexa+ is now included free for all Amazon Prime subscribers.
- The assistant uses Anthropic's LLMs and Amazon's Nova AI suite for more conversational, complex interactions.
- Non-Prime users can access a limited free version via the app or website, or pay for a standalone subscription.
Amazon Echo Show 8 — If you're looking to take full advantage of Alexa+, the Echo Show 8 is a great entry point with its screen for visual responses, recipes, and video calls alongside voice control. It's a natural hub for experiencing Amazon's upgraded, more conversational assistant throughout your home.
See Amazon Echo Show 8 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: engadget.com — Alec Hively, 2026-10-20
Published there as: “Amazon Prime comes with an Alexa upgrade you should know about”
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