JustWatch launches its own streaming service, JustWatch TV
JustWatch, the streaming guide used by 50 million people, is launching JustWatch TV, a new service combining free and paid content tiers with a movie rental store. The service debuts with content from 30 partners, including Paramount, Cineverse, LEONINE Studios, SND and Altitude.
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By operating its own service, JustWatch could gain deeper first-party audience data beyond the aggregated listings it already licenses to studios and platforms. This move suggests the company sees more value in becoming a direct entertainment hub rather than just a discovery tool, though how it will compete with established streamers remains to be seen.
- JustWatch TV launches with 30 content partners across multiple countries
- Service will offer free and paid tiers plus a rental store
- Move expands JustWatch beyond its core streaming guide business used by 50 million people
Source: techcrunch.com — Sarah Perez, 2026-10-20
Published there as: “Streaming guide JustWatch becomes a streamer itself”
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