GoKawiilMeta's Muse hits 10 million US downloads in 40 days, Sensor Tower says
Sensor Tower reports Meta's AI app Muse became the 12th app since 2015 to reach 10 million US downloads within 40 days of launch, and the first since Threads in 2023. The firm says Muse's retention outpaces rivals like ChatGPT, Grok, and Claude, which saw far fewer US downloads in their first 40 days. The news comes as Meta has suspended Muse's conversation-sharing feature after researchers found it could expose sensitive personal and business data.
GoKawiil's interpretation of the reporting above, not reported fact.
The download figures suggest Meta's heavy advertising push and app-store visibility are translating into rapid adoption, which could strengthen its position against OpenAI and other AI chatbot makers. However, the simultaneous privacy controversy may complicate that momentum, as user trust issues could affect retention even if initial downloads remain strong.
- Muse is only the 12th app since 2015 to hit 10 million US downloads in 40 days, and the first non-Threads Meta app to do so.
- Sensor Tower data shows ChatGPT, Grok, and Claude had dramatically lower 40-day US download counts than Muse.
- Meta has suspended Muse's sharing feature after researchers found it could leak sensitive personal and business information.
Source: 9to5mac.com — Marcus Mendes, 2026-10-20
Published there as: “Sensor Tower: Meta’s Muse app tops 10 million US downloads in 40 days”
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