GoKawiilHangry Joe's Names Brandon Wilhelm, Former Investor, as New CEO
Brandon Wilhelm, a nearly two-decade Subway franchise development veteran, visited Hangry Joe's restaurants unannounced before later becoming a multi-unit franchisee, equity investor, board member and acting CMO at the hot chicken chain. He officially became CEO on Oct. 6. Hangry Joe's has grown to more than 90 locations across over 20 states and several international markets since its 2021 founding.
GoKawiil's interpretation of the reporting above, not reported fact.
Wilhelm says he's tightening site selection and franchisee standards while cutting food costs, suggesting the chain prioritizes quality over rapid unit growth going forward. His stated preference for 120-150 strong locations over 300 mixed-quality ones, plus his comment that a private equity sale was never the goal, signals a more disciplined expansion strategy for the fast-growing brand.
- Brandon Wilhelm became Hangry Joe's CEO on Oct. 6 after years as an investor, franchisee and board member.
- The chain has grown to over 90 units in 20+ states and international markets like the UAE since launching in 2021.
- Wilhelm plans to tighten location standards and cut food costs rather than pursue unchecked unit growth.
Source: entrepreneur.com — Jonathan Small, 2026-10-20
Published there as: “This Subway Veteran Went Undercover To Try Out a Hot Chicken Chain. Now He’s CEO.”
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