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Pokémon Company to open permanent London store by 2029

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GoKawiil Brief

The Pokémon Company announced plans to open its first permanent retail store outside Asia in London, with the opening targeted for 2029. The company said additional permanent locations outside Asia will follow, though details on those have not yet been revealed. London has previously hosted temporary Pokémon pop-up shops, including one at the Natural History Museum this year.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

The move suggests the Pokémon brand is betting that demand from Western fans, long served only by pop-ups or Asia-based stores, justifies permanent retail investment. It also echoes history: Pokémon Center New York opened in 2001 before becoming Nintendo's flagship store, hinting at how physical retail strategy around the franchise could evolve again in major Western cities.

Key Takeaways
Worth a Look

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Source: engadget.com — Kris Holt, 2026-10-21

Published there as: “A permanent Pokémon store will open in London, with more locations outside Asia to follow”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.