GoKawiilNFL commissions Jammie Holmes mural for Paris game-day field
The NFL has had artist Jammie Holmes's 2024 painting Untitled, depicting a child emerging from morning glory flowers, hand-painted onto strips of turf for a football field. The reproduced artwork is being shipped from New York City to Paris ahead of an NFL game there.
GoKawiil's interpretation of the reporting above, not reported fact.
The move suggests the NFL is seeking to broaden its audience beyond typical sports fans by tying its games to contemporary art, potentially boosting its cultural profile in international markets like France. It also points to a growing trend of brands using large-scale, site-specific art installations as marketing and engagement tools during major live events.
- The NFL commissioned a giant turf reproduction of Jammie Holmes's painting Untitled for a Paris football field.
- The artwork was hand-painted onto field turf and transported from New York to Paris.
- The effort appears aimed at attracting an arts-focused audience to NFL events abroad.
Source: fastcompany.com, 2026-10-21
Published there as: “Why the NFL is painting a giant mural on the end zones of this football field”
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