GoKawiilBose acquires Skullcandy, will keep it as separate brand
Bose announced it has acquired Skullcandy, a rival consumer audio company based in Park City, Utah. The companies had already been partnering, with Skullcandy incorporating Bose's spatial audio and noise cancellation technology into products like the Crusher 1080 ANC headphones. Bose says Skullcandy will continue operating as a distinct brand within its premium audio business, though financial terms of the deal were not disclosed.
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The acquisition could let Bose extend its noise-cancellation and audio technology to younger, more style-conscious buyers who favor Skullcandy's board-sports branding over Bose's traditionally business-traveler audience. Bose's framing of a 'growing portfolio of brands' suggests the company may pursue further acquisitions rather than relying solely on its own product line to expand market reach. Keeping Skullcandy separate indicates Bose wants to preserve its distinct identity rather than merge the brands outright.
- Bose has acquired Skullcandy, deal terms undisclosed.
- Skullcandy will remain a separate brand under Bose's premium audio division, based in Park City, Utah.
- The companies had already collaborated on ANC and spatial audio tech before the acquisition.
Skullcandy Crusher ANC 2 Headphones — These headphones showcase Skullcandy's signature sensory bass plus Bose-powered noise cancellation, making them a great example of the tech partnership highlighted in this acquisition story. They're a fun, affordable way to experience how the two brands' technologies are already merging.
See Skullcandy Crusher ANC 2 Headphones on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — Andrew Liszewski, 2026-10-21
Published there as: “Bose acquires Skullcandy to help it reach a wider audience”
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