GoKawiilZuckerberg says Meta aims to monetize Muse AI agent via commerce fees
During Meta's Q3 earnings call, CEO Mark Zuckerberg said more than 10 million people have used Muse since its early September launch in the US and Canada. He said Meta is moving into a scaling phase for the agent and plans to build commerce tools to charge businesses transaction fees, noting shopping purchases through Muse average about $200 each.
GoKawiil's interpretation of the reporting above, not reported fact.
Zuckerberg's prediction that Muse could eventually generate more revenue per user than Facebook and Instagram signals Meta is betting heavily on AI agents as a future growth engine beyond advertising. The emphasis on commerce fees and subscriptions suggests Meta is exploring new revenue models tied to AI-driven transactions, though these plans remain early and unproven at scale. Linking Muse to AI glasses also hints at a broader strategy to make hardware profitable through software services.
- Muse has surpassed 10 million users since its early September launch in the US and Canada.
- Meta plans to introduce commerce tools to charge businesses fees for transactions made through Muse.
- Zuckerberg expects Muse's per-user revenue to eventually exceed that of Meta's existing apps.
Source: engadget.com — Karissa Bell, 2026-10-21
Published there as: “Mark Zuckerberg says Meta is 'entering a new phase' with Muse”
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