GoKawiilMeta says over a quarter of Muse users now shop via the AI agent
During Meta's Q3 earnings call, Mark Zuckerberg said more than 10 million engaged users of Meta's Muse AI agent exist, with over 25% using it for shopping at an average purchase of over $200. He said payments partner Plaid reported unprecedented transaction activity, prompting Meta to work with Stripe to raise credit limits to handle demand.
GoKawiil's interpretation of the reporting above, not reported fact.
Zuckerberg's framing suggests Meta sees AI-driven commerce, where personal agents transact directly with business agents, as a future revenue engine that could eventually outpace its core apps like Facebook and Instagram. The planned integration with Meta's upcoming smart glasses could extend this shift toward agent-led shopping beyond smartphones into everyday wearable use.
- Meta says Muse has surpassed 10 million engaged users, with over 25% using it for shopping.
- Average Muse purchase size is reported at more than $200, prompting Stripe credit limit increases.
- Zuckerberg envisions a 'network' of Muses handling transactions autonomously, with Muse integration coming to Meta's smart glasses next month.
Source: cnet.com — Aaron Pruner, 2026-10-22
Published there as: “Tons of People Are Apparently Asking Meta’s Muse AI Agent to Shop for Them”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.