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Zuckerberg tells investors Meta's Muse AI agents could talk to each other at scale

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GoKawiil Brief

On Meta's quarterly earnings call, Mark Zuckerberg described a future in which billions of users rely on Muse, the personal AI agent Meta released last month, to shop, work and communicate through automated interactions with other people's Muse agents. He said these agents could eventually generate more per-user revenue than Instagram and Facebook, and predicted Muse would become 'highly profitable' within a few years.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

Zuckerberg's comments suggest Meta wants to reframe its massive AI spending as a long-term bet on a new revenue stream beyond its ad-driven social apps, which currently supply nearly all of its income. Whether agent-to-agent commerce and communication actually catches on with users remains unproven, so his projections should be read as a pitch to investors rather than a guaranteed outcome.

Key Takeaways
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Source: theverge.com — Ellen Thomas, 2026-10-22

Published there as: “In Meta’s version of the future, I’ll have my Muse call your Muse”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.