GoKawiilBose Acquires Skullcandy, Will Keep It as Separate Brand in Utah
Bose announced it is acquiring Skullcandy, the headphone brand known for bass-heavy audio, which will operate as a distinct unit within Bose's Premium Consumer Audio division and remain headquartered in Park City, Utah. The two companies had already been collaborating since 2025 through Bose's Sound by Bose licensing program, including on the Skullcandy Method 360 ANC earbuds and the Crusher 1080 ANC headphones released this July.
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CEO Lila Snyder told Wired that Skullcandy gives Bose access to a customer base—board sports and lifestyle audio fans—that the Bose brand otherwise struggles to reach, echoing the logic behind Bose's 2024 acquisition of McIntosh Group's luxury brands. Keeping Skullcandy's affordable pricing and Utah base intact suggests Bose intends to use acquisitions to span multiple price tiers and subcultures rather than consolidate everything under one brand identity.
- Bose is acquiring Skullcandy, which will stay a separate brand within Bose's Premium Consumer Audio business.
- The companies had already partnered since 2025 under the Sound by Bose licensing program on several headphone releases.
- Bose's CEO frames the deal as a way to reach customer segments—like board sports culture—that Bose alone doesn't capture, following its 2024 McIntosh Group purchase.
Skullcandy Crusher ANC Headphones — Given Bose's acquisition of Skullcandy, now's a great time to check out the Crusher line, known for its signature bass-heavy sound and noise cancellation. It's a perfect example of the Sound by Bose collaboration mentioned in the article, blending Skullcandy's bold style with Bose's audio engineering.
See Skullcandy Crusher ANC Headphones on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: entertainment.slashdot.org, 2026-10-22
Published there as: “Bose Is Buying Skullcandy”
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