GoKawiilQobuz says human curation is driving subscriber growth amid AI-track flood
French streaming service Qobuz says it has been gaining subscribers by emphasizing human-curated playlists and editorial selection, even as it faces a wave of AI-generated audio uploads like other platforms. Dan Mackta, the company's Managing Director, declined to use the term "AI music" to describe these tracks.
GoKawiil's interpretation of the reporting above, not reported fact.
The report suggests that as AI-generated content floods major streaming catalogs, some listeners may be seeking platforms that emphasize human judgment over algorithmic recommendation, which could become a differentiator for smaller services competing against giants like Spotify. Mackta's refusal to call the tracks "AI music" hints at a deliberate branding stance distinguishing human-made work from synthetic content, though the article does not detail Qobuz's exact subscriber figures or growth rate.
- Qobuz emphasizes human curation as a competitive strategy against larger streaming rivals.
- The platform is also receiving large volumes of AI-generated tracks like other services.
- Qobuz's leadership avoids labeling such content as "AI music," signaling a branding choice around authenticity.
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Published there as: “AI music’s proliferation on streaming services has been a boon for this Spotify competitor”
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