Google updates privacy policy to allow cross-service data use for ad personalization
Google's revised privacy policy states that services like Search and Gemini can access data from other Google products, including Gmail, Drive, and Google Photos, to personalize experiences, which may include ads. The policy gives an example where a Search query could lead to related ads appearing on YouTube, depending on user settings.
GoKawiil's interpretation of the reporting above, not reported fact.
The change signals a potential expansion of how deeply Google's ecosystem shares data internally for advertising purposes, which could raise fresh privacy concerns among users who assumed services like Gmail and Photos were kept separate from ad targeting. Whether this becomes a significant shift likely depends on default settings and how easily users can opt out, details not fully clarified in the policy language.
- Google's updated policy allows services like Search and Gemini to draw on data from Gmail, Drive, and Photos.
- This cross-service data use is tied to showing personalized content, including ads.
- The extent of user control depends on individual account settings, though specifics remain unclear.
Source: theverge.com — Jess Weatherbed, 2026-10-23
Published there as: “Now Google says it might use your Gmail and Google Photos data to target ads”
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