Adobe’s new AI agents can make personal websites for your customers
Published on: 2025-06-11 13:09:30
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Adobe first made its mark in generative AI with its Firefly image generation model in 2023 and its generative fill feature on Photoshop.
With enterprise customers turning their attention from exploring AI-powered creation tools to agents, Adobe is throwing its hat in the agentic ring and adding more personalization features to everyday customer experience tasks.
Adobe announced the launch of 10 agents and an orchestration tool on its Adobe Experience platform. These tools target specific needs such as customer channel engagement, content production, data management and site optimization.
The company also debuted Brand Concierge, a way for organizations to personalize their websites for customers based on their previous interactions with the brand.
Loni Stark, vice president of strategy and product for Adobe, told VentureBeat in an interview that agents wou
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