Slate adds Smarties-branded candy color wraps for its EV truck
Slate is partnering with candy brand Smarties to offer six pastel wrap colors for its low-cost EV truck, named after the candy's original flavors like Strawberry, Grape and Blue Raspberry. Buyers who choose the wraps also get Smarties-branded accessories, including a key fob charm, a vent charm and a logo on the rear gate. Pricing for the wraps hasn't been disclosed, but they can be added as an option before delivery.
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This follows a similar earlier tie-up with Crayola, suggesting Slate sees branded customization partnerships as a way to let buyers personalize an otherwise stripped-down, low-cost vehicle without raising its base price. Such deals could also serve as marketing tools, pairing Slate's minimalist EV with recognizable consumer brands to broaden its appeal beyond car enthusiasts.
- Slate now offers Smarties-themed pastel wrap colors for its budget EV truck.
- The partnership includes branded accessories like a key fob charm and vent charm.
- It follows a prior collaboration with Crayola, indicating a pattern of brand tie-ins for customization.
3M Vinyl Vehicle Wrap Film — If you love the idea of customizing your Slate EV with bold pastel colors but want to experiment with DIY wraps on other vehicles or accessories, a roll of quality vinyl wrap film is a great way to dip your toes in. It's the same kind of material used for professional vehicle wraps, letting you get creative with color without any permanent commitment.”,
See 3M Vinyl Vehicle Wrap Film on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: engadget.com — Daniel Cooper, 2026-10-27
Published there as: “Slate teams up with Smarties to add candy colors to its EV trucks”
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