GoKawiilMatic launches quieter Serene robot vacuum at $1,695, offers upgrade for existing owners
Matic has released the Serene, its first new robot vacuum since 2023, priced at $1,695 — $200 more than the original Matic, which remains on sale at $1,495. The main change is noise reduction, with Serene running at 52 decibels at full suction compared to 55 decibels on the original model, achieved through a new hardware stack. Current Matic owners will be able to request a hardware upgrade to Serene starting in early 2027.
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Robot vacuum noise is a common complaint that leads owners to shut devices off mid-cycle, so quieter full-power operation could address a real usability gap rather than forcing a tradeoff with weaker suction, as many 'quiet mode' competitors do. The upgrade path for existing customers suggests Matic is trying to build long-term loyalty rather than pushing a full replacement purchase, though the 2027 timeline leaves current buyers waiting a while.
- Matic Serene costs $1,695 and runs at 52 decibels at max suction, versus 55 decibels on the original $1,495 Matic.
- Existing Matic owners can request a hardware upgrade to Serene specifications starting in early 2027.
- Matic uses a distinct navigation and form factor compared to typical lidar-based disc robot vacuums from brands like iRobot and Roborock.
Matic Serene Robot Vacuum — If loud robot vacuums have ever driven you to hit the off button mid-clean, the Matic Serene is built for exactly that frustration, promising fridge-level quiet even at max suction. It keeps the same smart navigation and cleaning smarts that made the original Matic a favorite, just without the noisy interruptions.
See Matic Serene Robot Vacuum on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — Jennifer Pattison Tuohy, 2026-10-27
Published there as: “My favorite robot vacuum just got quieter, and more expensive”
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