GoKawiilApple adds touchscreen to new MacBook Pro with OLED display
Apple unveiled its first touchscreen laptop, the MacBook Pro with ProLED XDR Display, featuring OLED technology, M5 Pro or Max chips, and a lighter build. The 14-inch model starts at $2,899 and the 16-inch at $3,399, both pricier than current models, with sales beginning November 6. CEO John Ternus called it the first time Apple is bringing touch to the Mac, ending a long-held resistance to touchscreen laptops.
GoKawiil's interpretation of the reporting above, not reported fact.
The move reverses years of Apple's stated philosophy that touch and traditional computing interfaces shouldn't mix, suggesting competitive pressure from touchscreen-equipped Windows laptops. Higher prices align with reports of rising memory costs across the industry, which analysts say are already depressing a weak PC market where shipments are down double digits. This launch, Apple's third major hardware release under Ternus, could signal a faster product cadence as the company tries to reinvigorate sluggish Mac sales.
- Apple's first touchscreen Mac laptop launches November 6 starting at $2,899.
- The MacBook Pro now uses OLED display technology and M5 Pro/Max chips.
- The launch comes amid a broader PC market slump and rising memory costs.
Apple MacBook Pro 14-inch M5 — This is the current generation MacBook Pro you can actually buy today, ahead of the new touchscreen model's release. It offers Apple's powerful M-series performance, a gorgeous Liquid Retina XDR display, and the build quality pros rely on for creative and demanding workflows.
See Apple MacBook Pro 14-inch M5 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: cnbc.com — Kif Leswing, 2026-10-28
Published there as: “Apple brings touch to the Mac, reversing years-old stance on touchscreen laptop”
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