GoKawiilEntrepreneur Op-Ed: Over-Detailed Website RFPs Limit Agency Strategic Input
An Entrepreneur contributor argues that many website Request for Proposal documents specify CMS platforms, sitemaps, templates, integrations and launch dates in such granular detail that agencies are left simply pricing a predetermined solution rather than solving a business problem. The piece recommends organizations separate firm requirements from assumptions and explicitly invite agencies to challenge the brief.
GoKawiil's interpretation of the reporting above, not reported fact.
The argument suggests that overly prescriptive RFPs could cause companies to miss opportunities for strategic input, potentially resulting in websites that execute a plan without addressing the underlying business problem. This framing implies that how organizations structure procurement documents may directly shape the quality of creative and strategic contribution they receive from agencies.
- RFPs that over-specify technical details can reduce agencies to mere executors of a pre-set plan.
- The author recommends distinguishing hard requirements from assumptions open to challenge.
- Asking agencies what they would challenge or change is proposed as a way to evaluate their strategic judgment.
Source: entrepreneur.com — Goran Paun, 2026-10-28
Published there as: “Telling an Agency Exactly What to Build Can Limit Your Results. Here’s What to Share Instead.”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.