GoKawiilAlphabet: YouTube Music and Premium top 150 million subscribers
In its Q3 2026 earnings report, Alphabet CEO Sundar Pichai said combined YouTube Music and YouTube Premium subscribers have surpassed 150 million worldwide, up from 125 million reported earlier this year. The figure includes users on free trials, consistent with how the prior count was calculated.
GoKawiil's interpretation of the reporting above, not reported fact.
The growth comes despite YouTube raising its individual Premium plan to $15.99 a month earlier in the year, suggesting price increases have not significantly deterred new sign-ups. Because the figure blends paying and trial users, the real scale of paid retention remains harder to pin down, though the pace of growth appears notable for a service of YouTube's maturity.
- YouTube Music and Premium now exceed 150 million subscribers, including trial users.
- That's up from 125 million reported earlier in 2026, despite a price hike to $15.99/month.
- Alphabet disclosed the figure as part of its Q3 2026 earnings report.
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Published there as: “Price hikes can’t stop YouTube Premium from hitting new subscriber records”
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