GoKawiilApple adds touchscreen to new MacBook Pro, reversing 15-year stance
Apple has introduced a touchscreen MacBook Pro, abandoning its long-held position against touch displays on Mac laptops. The new model starts at $2,899, roughly $1,000 more than the standard MacBook Pro, and executives including CEO John Ternus and marketing chief Greg Joswiak discussed the change publicly.
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The reversal is notable given years of public dismissals from Steve Jobs, Tim Cook, and Craig Federighi, who argued touchscreens didn't belong on Macs. Joswiak's comment about young creators expecting touch suggests Apple may be responding to shifting user expectations and competitive pressure from touchscreen-enabled Windows hybrids, though the high price could limit how many of those younger users actually adopt it.
- Apple released its first touchscreen MacBook Pro after 15 years of resisting the concept.
- The touchscreen model starts at $2,899, about $1,000 above the standard MacBook Pro.
- Apple executives cited demand from young creators as a reason for the shift, reversing past comments from Jobs, Cook, and Federighi.
Apple MacBook Pro 14-inch M4 — While we wait for Apple's rumored touchscreen MacBook, the current MacBook Pro remains a fantastic laptop for creative and everyday work. Its brilliant display and powerful chip make it a great choice if you want top-tier Apple hardware today rather than waiting on a future hybrid design.
See Apple MacBook Pro 14-inch M4 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — Tom Warren, 2026-10-29
Published there as: “Apple finally combined a toaster and a refrigerator”
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