GoKawiilMode acquires e-card maker JibJab for up to $29.5 million
Mode has purchased JibJab, the e-card and video company known for its 2004 Bush-Kerry viral video, in a deal valued at up to $29.5 million. The acquisition is part of Mode's broader strategy of buying consumer software businesses and offering users free premium access or other rewards in exchange for sharing their data, including for AI training purposes.
GoKawiil's interpretation of the reporting above, not reported fact.
The deal signals a growing business model in which consumer apps monetize user data directly by trading rewards for access to personal information, which companies can then package for AI training. Mode's pattern of rolling up established consumer brands like JibJab suggests it may be betting that legacy platforms with existing user bases offer a faster path to building valuable data pools than building new apps from scratch.
- Mode acquired JibJab for up to $29.5 million.
- Mode's business model centers on rewarding users for sharing data, including for AI training.
- The deal is part of a broader pattern of Mode acquiring established consumer software companies.
Source: fastcompany.com, 2026-10-29
Published there as: “Mode acquires JibJab for up to $29.5 million amid its consumer data roll-up spree”
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