GoKawiilMingle Mocktails founder Laura Taylor grows side hustle into eight-figure, 15,000-store brand
Laura Taylor launched Mingle Mocktails in February 2017 after being inspired by crafting her own mocktail for a friends' trip to the Poconos. The business reached $250,000 in sales within 18 months, prompting her to leave her corporate tech sales job in 2019, and has since grown into an eight-figure company sold in more than 15,000 retail locations including Total Wine.
GoKawiil's interpretation of the reporting above, not reported fact.
The story illustrates how a personal lifestyle shift, giving up alcohol, can be translated into a consumer product that taps into the broader nonalcoholic beverage trend. Taylor's research into why similar beverage companies failed suggests deliberate planning rather than luck drove the brand's rapid scaling, though the full strategy behind its retail expansion isn't detailed.
- Mingle Mocktails began as a 2017 side hustle inspired by a personal need for nonalcoholic social drinks.
- The brand hit $250,000 in sales within 18 months, leading founder Laura Taylor to quit her corporate job in 2019.
- It has grown into an eight-figure business distributed in over 15,000 retail locations, including Total Wine.
Source: entrepreneur.com — Amanda Breen, 2026-10-29
Published there as: “Inspired By a Girls’ Weekend, She Started a ‘Celebratory’ Side Hustle. It Hit $250K Fast and Is a No. 1 Seller at Total Wine.”
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