GoKawiilThrive Holdings buys ADT for $7.6B in equity, $15.3B total value
Thrive Holdings, a private-equity spin-out from Josh Kushner's Thrive Capital, has acquired home security company ADT for $10 per share, valuing the equity at roughly $7.6 billion and the total enterprise value at $15.3 billion. OpenAI is a partner and investor in Thrive Holdings, which says it holds more than 75 companies that it aims to revitalize using AI. The companies said ADT will become the foundation of Thrive's smart home security business, though no specific new products were announced.
GoKawiil's interpretation of the reporting above, not reported fact.
The deal signals OpenAI's deepening involvement beyond software, lending its models and engineers to physical products through its partner firm, which could reshape how AI gets embedded into everyday hardware like home security systems. It also lands amid a broader wave of AI-driven smart-home competition from Apple, Amazon and various startups, suggesting established security brands may need AI backing to stay competitive. The lack of disclosed product plans leaves the practical impact on ADT customers uncertain for now.
- Thrive Holdings acquired ADT for $10/share, $7.6B equity and $15.3B total enterprise value.
- OpenAI acts as both partner and investor in Thrive Holdings, supplying AI models and engineers to its portfolio companies.
- The acquisition comes as Apple, Amazon and startups race to add AI features to home security and smart home products.
ADT Self Setup Smart Home Security Kit — With ADT now central to this AI-powered smart home security push, its Self Setup kit lets you experience ADT's monitoring and automation directly in your own home. It's a great way to see firsthand what the brand ADT is building on as it moves toward AI-enhanced security products.
See ADT Self Setup Smart Home Security Kit on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: techcrunch.com — Julie Bort, 2026-10-29
Published there as: “OpenAI-backed Thrive Holdings acquires ADT”
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