GoKawiilGoogle expands AI Mode ads to 10 more countries, adds multiturn ads in US
Google is rolling out advertisements within AI Mode search results to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore, with Brazil, Mexico, and the UK to follow later this year. In the US, Google is introducing 'multiturn' ads that can appear across follow-up queries, not just the initial search.
GoKawiil's interpretation of the reporting above, not reported fact.
Alphabet executives reportedly told investors that AI Mode has been less profitable than its costs during the last quarter, so this expansion suggests the company is trying to turn early ad results it called 'promising' into a path toward monetizing the feature more broadly. The rapid rollout, just months after ads first appeared in AI Mode, indicates Google may be under pressure to prove AI-driven search can sustain its ad business model.
- AI Mode ads are expanding to 10 new countries, with three more planned later this year.
- US users will see 'multiturn' ads that persist through follow-up search queries.
- The expansion follows Alphabet's disclosure that AI Mode is currently underperforming financially relative to its costs.
Source: engadget.com — Anna Washenko, 2026-10-29
Published there as: “Google brings AI Mode advertisements to more countries”
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