GoKawiilAmazon says Prime Video revenue run rate now reaches tens of billions of dollars
Amazon CEO Andy Jassy told investors on Thursday's earnings call that Prime Video has grown into a business with a revenue run rate in the tens of billions of dollars and is now profitable. Amazon MGM Studios has generated more than $1.2 billion in global box office this year, led by Project Hail Mary, while shows like Reacher and sports programming including Thursday Night Football have driven viewership gains.
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The disclosure suggests Amazon's four-year-old, $8.5 billion MGM acquisition is beginning to pay off at scale, moving Prime Video from a customer-retention perk toward a standalone profit center. Jassy's comments could bolster investor confidence in Amazon's broader bet on content and live sports as growth drivers alongside its retail and cloud businesses.
- Prime Video's revenue run rate is now in the tens of billions and profitable, per Jassy.
- Amazon MGM Studios has earned over $1.2 billion in box office this year, led by Project Hail Mary.
- Thursday Night Football viewership rose 16% this season, averaging 17.7 million viewers per game.
Amazon Fire TV Stick 4K — If you're streaming Prime Video hits like Project Hail Mary, a Fire TV Stick 4K makes it effortless to pull up Amazon's growing catalog in crisp quality. It's a natural companion for anyone leaning into Amazon's expanding entertainment ecosystem.
See Amazon Fire TV Stick 4K on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: techcrunch.com — Julie Bort, 2026-10-29
Published there as: “Andy Jassy says Prime Video is on track to earn ‘tens of billions of dollars’”
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