GoKawiilMusk and Zuckerberg adopt Trump's 'superintelligence' term on earnings calls
On recent earnings calls, Elon Musk and Mark Zuckerberg used the term 'superintelligence' instead of 'artificial intelligence,' following President Trump's late-September directive ordering the phrase used across executive branch agencies. Musk's SpaceX had already renamed its AI unit SpaceXSI, while Meta has used the term since launching its Meta Superintelligence Labs last year. Other tech CEOs did not adopt the language on their recent calls.
GoKawiil's interpretation of the reporting above, not reported fact.
The shift suggests some tech leaders are aligning their public language with the White House even outside formal government contexts, which could reflect broader efforts to maintain favor with the administration. Because Meta already used 'superintelligence' before Trump's order, it's unclear how much of this reflects genuine policy alignment versus pre-existing branding. The divergence among CEOs may signal differing levels of political alignment within the industry.
- Trump ordered 'superintelligence' to replace 'artificial intelligence' in executive branch language in September.
- Musk and Zuckerberg used 'superintelligence' on their companies' earnings calls; other tech CEOs did not.
- Meta had already branded a research unit 'Meta Superintelligence Labs' before Trump's directive.
Source: cnbc.com — Samantha Subin Isabel O'Brien, 2026-10-30
Published there as: “Musk and Zuckerberg echo Trump's push to rebrand AI as 'super intelligence' on earnings calls. Others did not”
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