GoKawiilMicrosoft, SpaceX, Meta, Tesla, IBM adopt 'Super Intelligence' label after Trump order
CNBC found that Microsoft, SpaceX, Meta, Tesla and IBM used the term 'Super Intelligence' or 'SI' instead of 'AI' in earnings-season filings and communications, following Trump's executive order and public push to replace the term in government documents. Microsoft CEO Satya Nadella referenced a 'Super Intelligence era' in an annual letter, while one SpaceX filing used 'SI' 85 times.
GoKawiil's interpretation of the reporting above, not reported fact.
The rapid corporate uptake of a presidentially mandated term suggests companies may be seeking to stay in Trump's favor amid an administration that has shown willingness to reward or punish firms based on perceived loyalty. It also raises questions about whether terminology shifts driven by political pressure could influence how AI policy, regulation, or public messaging develops going forward.
- CNBC analysis found five major tech firms using 'Super Intelligence' or 'SI' in official filings this earnings season.
- Trump pushed the rebranding via a Truth Social poll, a UN speech, and an executive order, later threatening to 'ban' the term AI entirely.
- Elon Musk has been especially vocal in adopting 'SI' across his public statements and posts.
Source: futurism.com — Frank Landymore, 2026-10-30
Published there as: “Tech Leaders Kiss the Ring and Refuse to Call It “AI” After Trump Told Them Not to”
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