GoKawiilMusk, Zuckerberg adopt Trump's 'super intelligence' term on earnings calls
Weeks after Trump directed federal agencies to use 'super intelligence' instead of 'artificial intelligence,' Elon Musk and Mark Zuckerberg used the term during their companies' recent earnings calls, with Musk renaming SpaceX's AI unit SpaceXSI. Other executives, including Amazon's Andy Jassy, Microsoft's Satya Nadella, and Alphabet's Sundar Pichai, stuck largely with 'AI' in their public remarks, while IBM's Arvind Krishna and Intel's Lip-Bu Tan used both terms interchangeably.
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The split in terminology could signal which tech leaders are seeking to stay aligned with the Trump administration versus those maintaining established industry language, though no company has stated this motive explicitly. Microsoft's annual report also showed the phrase appearing in formal corporate documents, suggesting the shift may extend beyond earnings-call rhetoric into regulatory filings. This linguistic divide may offer an early, informal indicator of each company's political positioning relative to the White House.
- Musk and Zuckerberg used 'super intelligence' on recent earnings calls, echoing Trump's preferred terminology.
- Jassy, Nadella, and Pichai continued using 'AI' rather than adopting the new phrase.
- Microsoft's annual report and remarks from IBM's and Intel's CEOs show the term spreading into formal corporate language.
Source: tech.slashdot.org — Posted, 2026-11-01
Published there as: “Which Tech Companies Started Using Trump's Phrase 'Super Intelligence'?”
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