Network of 400+ apps disguised as pet/fitness tools hides nudify deepfake tools
A WIRED investigation identified a network of more than 400 connected apps and domains, including apps posing as pet-portrait or fitness-coaching tools, that secretly offer AI tools for generating explicit deepfake images and videos from uploaded photos. The scenes include depictions of sexual assault, and the apps were promoted through ads on Meta's Facebook and Instagram, some of which contained AI-generated child sexual abuse material. Users could pay for the service through Apple and Google's payment systems, and the apps appeared in Apple's and Google's app stores despite platform policies against such content.
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The findings suggest gaps in how major platforms like Apple, Google, and Meta detect and enforce policies against exploitative content, even as they publicly claim strict moderation standards. Regulators in multiple countries are reportedly already investigating related ad networks, which could lead to new scrutiny of app store vetting and ad approval processes. The scale and duration of the operation—nearly a year of activity—indicates how easily bad actors can mask illicit services behind innocuous branding.
- Over 400 apps and domains were found secretly offering nonconsensual deepfake generation tools.
- Ads for these apps ran on Meta's Facebook and Instagram, some tied to child sexual abuse material.
- Payments were processed through Apple and Google systems despite each company's stated content policies.
Source: wired.com — Matt Burgess, 2026-11-02
Published there as: “Hundreds of Mundane AI Apps Are Hiding Sexually Abusive Deepfake Features”
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