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Abigail Morris scales Instagram-founded interior design studio toward $168K in 2025

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GoKawiil Brief

Abigail Morris left a decade-long corporate tech career after being laid off in late 2024, turning her side interior design business, started in 2022 and built via Instagram, into a full-time venture. Her Chicago-based firm, Abigail Morris Interiors, specializes in historic properties and earned about $48,000 in take-home pay its first year, with 2025 revenue projected at $168,000 and take-home pay expected to reach $100,000 in 2026.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

The account illustrates a common path where a layoff removes the hesitation workers describe as 'golden handcuffs,' pushing side projects into full commitments. Morris's trajectory suggests social media can serve as a low-cost client-acquisition channel for service businesses, though her reported income figures are self-stated and not independently verified.

Key Takeaways
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Source: entrepreneur.com — Amanda Breen, 2026-11-02

Published there as: “My Layoff Was a Blessing in Disguise. The Business I Started on Instagram Is on Track for $168,000 This Year.”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.