GoKawiilFerrari says 2027 production of Luce EV is fully allocated
Ferrari CEO Benedetto Vigna said all Luce electric vehicles slated for 2027 production have already been claimed by buyers, meaning new customers now face at least a one-year wait. The Jony Ive-designed five-seat EV starts at roughly $615,000, with first deliveries expected in the fourth quarter of this year. Ferrari has not disclosed exact production numbers, though reports have cited plans for under 500 units this year and a longer-term goal of 2,500 by 2030.
GoKawiil's interpretation of the reporting above, not reported fact.
The sellout suggests that early public mockery of the Luce's design has not translated into weak demand among Ferrari's wealthy clientele, countering the stock-price slide that followed its May debut. Vigna's comments, paired with strong customization revenue making up over 21% of parts and car sales, could indicate Ferrari is successfully leveraging exclusivity and personalization to sustain margins even as it enters the unfamiliar EV market.
- Ferrari's 2027 Luce production run is fully allocated, per CEO Benedetto Vigna.
- The EV starts at about $615,000, with deliveries beginning in Q4 of this year.
- Customization now accounts for more than 21% of Ferrari's car and spare parts revenue.
Source: techcrunch.com — Kirsten Korosec, 2026-11-03
Published there as: “Ferrari’s controversial Luce EV is sold out for 2027”
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