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Apple CEO Ternus Warns Memory Shortages, Price Hikes to Persist Into 2027

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GoKawiil Brief

On his first earnings call as Apple CEO, John Ternus reported $418 billion in fiscal 2026 revenue, up 12% year over year, calling it the company's best fiscal year. He said chip and memory shortages have constrained supply of iPhone, iPad and Mac devices and warned the constraints, along with possible further price increases, could extend into 2027. iPhone revenue hit a record $57.6 billion for the quarter, driven by the iPhone 18 Pro line and early sales of the new foldable iPhone Duo.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

The warning suggests Apple expects supply constraints to weigh on hardware availability and costs well beyond the current product cycle, which could affect consumer pricing and purchasing decisions through next year. Strong revenue despite these constraints, and Apple's recent overtaking of Nvidia as the world's most valuable company, points to resilient demand even as the company diversifies into new categories like foldables and smart home hubs. Ternus's comments on possible price hikes signal that supply chain pressures could increasingly be passed on to consumers.

Key Takeaways
Worth a Look

Apple iPhone 16 — With memory prices climbing and shortages expected to persist, now's a smart time to grab a current-generation iPhone before potential price hikes hit new models. The iPhone 16 offers Apple's latest chip and camera technology, embodying exactly the kind of 'intelligent personal hub' Ternus described as central to Apple's ecosystem. Getting one now could mean dodging the price increases Ternus hinted are coming down the line.

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Source: cnet.com — Antuan Goodwin, 2026-11-03

Published there as: “Apple CEO Ternus Says Memory Price Hikes and Shortages Will Continue Into 2027”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.